The Magic Box

Unite the power to save the world.

How it works

“Magic Box”

The Magic Box Project was initiated from the awareness and responsibility toward the pollution, contamination, and dramatically increasing waste. The project is willing to be a part of air pollution and global warming reduction by recycling used UHT cartons from Amphol Foods and turning them into Chipboards used for making desks and chairs for students in remote areas. So that the schools across the nation have adequate desks for each and every one of their students.

Why UHT Cartons?

Since UHT packaging consists of multiple materials such as Paper, Aluminium Foil, and Poly Ethylene which are difficult to decompose and would cause pollution if incinerated.

Recycling UHT cartons and transforming them for further benefits is the best method for waste and pollution management. Furthermore, chipboards from the recycled UHT cartons are durable, water-resistant, and termite-resistant as well.

Timeline of Magic

2009
  • The Launch of The Magic Box Project
  • Magic Box Junior Ambassador: Delivered the first hundred sets of student desks and chairs.
2010
  • Good Plan More Boxes: Collected UHT cartons to create the greatest benefits.
  • Magic Box Furniture Design Contest
  • Opened the first schoolhouse built from UHT cartons in Thailand.
2011
  • Dek-D Gives! Dek-D and Friends Give Back to Community: Joined hands by hands in unpacking, cleaning, and collecting the UHT cartons for further recycling.
2012
  • Magic Box Project the Environmental Protection Expressway Year 1: Invited the expressway users and other citizens to return the UHT cartons for further recycling durable, water-resistant, and termite-resistant.
2013
  • Magic Box Project the Environmental Protection Expressway Year 2: Expressway Authority of Thailand.
  • The expressway users returned the used UHT cartons at 13 drop points.
  • Magic Box in association with Samutsakorn Provincial Administrative Organization: Unpacked, cleaned, and collected used UHT cartons in exchange for sugar or rice at the exchanging spot from Samutsakorn Provincial Administrative Organization.
2014
  • Magic Box Project the Environmental Protection Expressway Year 3
  • Spring News Associated Volunteer Project Year 2: Donated desks, chairs, and clothes, as well as built the schoolhouse for the students at Baan Ang Kang school in Chiang Mai.
2015
  • Magic Box From Me to You: Invited undergrad students to participate in a volunteer project idea contest.
  • Spring News Associated Volunteer Project Year 3: Built schoolhouses in distant areas.
  • Agricultural Self-Sufficiency Learning Centre Delivering: Built the Learning Centre from 3,300,000 pieces of UHT cartons.
  • Do The Ride Thing Do & Share Project with Voice TV
2016
  • Magic Box by Amphol Foods, promoting the social responsibility concept, received MAT Award 2015
  • Ampol Foods encouraged the communities to turn off the lights for 1 hour as a part of 60+ Earth Hour 2016 project
  • Magic Box From Me to You Year 2
  • Continued Magic Box Project the Environmental Protection Expressway campaign for the consecutive 5th year.
  • Hosted Magic Box exhibition as a part of “Green Bangkok Network Association”
  • Ampol Foods received Asia Marketing Excellence Award 2016 in the category of Marketing 3.0 of Thailand in Seoul, South Korea.
2017
  • Amphol Foods together with Sai Thong Fresh Coconut Milk shop: Delivered student desks and chairs made from the chipboards, as well as V-Fit brown rice milk cereal drink to Baan Huay Sak school in Prachuap Khri Khan.
  • Amphol Foods participated in turning off the lights for 1 hour.
  • 7 Branches of Magic Box, Fulfil the Dream and Forward the Smiles aiming to reduce environmental problems: Raised awareness regarding environmental problems among the population, state agencies, and private section. Compiled UHT cartons using the unpack-clean-collect process, then returned to Amphol Foods Recycling Centre.
  • Amphol Foods in cooperation with SIG Combibloc donated 100 sets of desks and chairs from UHT cartons.

What we collect

24,202,500
Amount of UHT cartons received
9,681
Amount of desks and chairs produced
28,817,500
Goal amount of UHT cartons.

Drop Point Donation

How else do we Recycle?
Process for…Making Chipboard
STEP 1

Bring the used UHT cartons through unpack-clean-collect process.

STEP 2

Grind the unpacked-cleaned-collected UHT cartons into small pieces.

STEP 3

Apply high heat (160°C) is applied to the carton pieces to make them soften and easy to form into chipboards.

STEP 4

After the high heat process, the pieces are now going through the cooling process, making them stick together to become the durable chipboards.

STEP 5

Trim the edges of the chipboards to make the desired shapes.

STEP 6

Assemble the chipboards to make student desks and chairs.

Work with us

We work with many organizations including

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